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Director, Marketing Analytics

THE COMPANY: NuORDER

NuORDER is a SaaS-based B2B eCommerce technology company that helps brand manufacturers find new retail customers and dealers, drive new and incremental revenue and foster customer engagement and loyalty. In short, NuORDER is bringing the eCommerce revolution to wholesale!   Based in Los Angeles, with offices in New York and London, NuORDER is an exciting, fast-growing company and a great place to work. 

THE OPPORTUNITY: Director, Marketing Analytics

The Director of Marketing Analytics will be responsible for ensuring the team understand how the Marketing and Sales teams are performing in their efforts to generate revenue. You will develop, implement and optimize attribution models, create key reports, and help the team understand the story behind the data.

Responsibilities:

  • Develop NuORDER's overall tracking, reporting and insights strategy and infrastructure
  • Ensure proper instrumentation of all NuORDER assets and channels to facilitate proper tracking and reporting
  • Develop mult-touch attribution models to help Marketing and Sales understand their respective contributions to revenue 
  • Create standard self-serve reports that the team can access on-demand
  • Provide in-depth reports and insights to the team and senior leadership.

Qualifications:

  • 3+ years experience in marketing analytics, specifically in support of demand generation
  • Proficient in Google Analytics, Salesforce.com reporting, and MS Excel
  • Experience with B2B attribution models and tracking Marketing ROI
  • Ability to analyze data and provide insights and recommendations
  • Comfort presenting to an executive audience
  • Experience with Marketing automation platforms such as Eloqua, Marketo, Pardot or Hubspot
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